HI, I AM RUAN LATEGAN
HI, I AM
RUAN LATEGAN
A CREATIVE DIRECTOR FOR THE DIGITAL AGE
I help businesses build clear, connected journeys that turn browsers into buyers. Every touchpoint should show your value and make it easy to say yes.
South Africa, working world-wide
MORE ABOUT ME
ABOUT ME
I’ve built a career at the intersection of design, growth, and brand. From leading creative direction to driving high-performance funnels at scale, my work bridges the gap between compelling design and measurable impact. Each role has shaped how I help businesses unlock clarity, create design systems, and grow. Whether I’m embedded in a team or partnering as a consultant.
EXPERIENCE
Verbrant
Creative director
2024 - Present
I help ambitious businesses bridge the gap between strategy and execution. I clarify UI and UX across every digital touchpoint, shaping journeys that make it easy for people to understand, trust, and choose a brand. My role spans hands-on design and creative direction and building systems that empower teams to keep growing with clarity and confidence.
Verbrant
Creative director
2024 - Present
I help ambitious businesses bridge the gap between strategy and execution. I clarify UI and UX across every digital touchpoint, shaping journeys that make it easy for people to understand, trust, and choose a brand. My role spans hands-on design and creative direction and building systems that empower teams to keep growing with clarity and confidence.
YOCO
Commercial design lead
2019 - Present
At Yoco, I led both brand and growth design to turn scattered user journeys into connected, high-performing funnels. I lead a team of 5 designers and partnered with marketing, product, brand and engineering to clarify how every touchpoint works from first click to loyal customer.
YOCO
Commercial design lead
2019 - Present
At Yoco, I led both brand and growth design to turn scattered user journeys into connected, high-performing funnels. I lead a team of 5 designers and partnered with marketing, product, brand and engineering to clarify how every touchpoint works from first click to loyal customer.
Visionary studios
Creative director
2016 – 2022
I led brand transformations for businesses from brand identity refreshes to website builds. I worked closely with clients to clarify their positioning, design visual systems that stand out, and build brand experiences that connect meaningfully with audiences.
Visionary studios
Creative director
2016 – 2022
I led brand transformations for businesses from brand identity refreshes to website builds. I worked closely with clients to clarify their positioning, design visual systems that stand out, and build brand experiences that connect meaningfully with audiences.
Freelance
Designer
2010 – 2016
I worked freelance with a wide range of brands and agencies designing everything from brand identities to digital campaigns. This period honed my ability to adapt, experiment, and deliver design solutions that balance creativity with real performance.
Freelance
Designer
2010 – 2016
I worked freelance with a wide range of brands and agencies designing everything from brand identities to digital campaigns. This period honed my ability to adapt, experiment, and deliver design solutions that balance creativity with real performance.
SELECTED WORKS
SELECTED WORKS
WHAT I OFFER
WHAT I OFFER
Creative DIRECTIOn
Creative DIRECTIOn
I provide clear creative direction across brand, acquisition, and digital surfaces helping teams make confident decisions and maintain coherence as complexity increases. My focus is on alignment between strategy, message, and execution.
I provide clear creative direction across brand, acquisition, and digital surfaces helping teams make confident decisions and maintain coherence as complexity increases. My focus is on alignment between strategy, message, and execution.
I provide clear creative direction across brand, acquisition, and digital surfaces helping teams make confident decisions and maintain coherence as complexity increases. My focus is on alignment between strategy, message, and execution.
RESEARCH & INSIGHT
RESEARCH & INSIGHT
I use research as a sense-making tool, this includes understanding customers, identifying friction, and clarifying where effort will have the most impact so decisions are grounded in reality.
I use research as a sense-making tool, this includes understanding customers, identifying friction, and clarifying where effort will have the most impact so decisions are grounded in reality.
I use research as a sense-making tool, this includes understanding customers, identifying friction, and clarifying where effort will have the most impact so decisions are grounded in reality.
BRAND & POSITIONING
BRAND & POSITIONING
I help shape and translate brand positioning so it’s clear, usable, and consistent across key touchpoints. The goal isn’t novelty, but distinction ensuring the brand is understood, remembered, and trusted.
I help shape and translate brand positioning so it’s clear, usable, and consistent across key touchpoints. The goal isn’t novelty, but distinction ensuring the brand is understood, remembered, and trusted.
I help shape and translate brand positioning so it’s clear, usable, and consistent across key touchpoints. The goal isn’t novelty, but distinction ensuring the brand is understood, remembered, and trusted.
DIGITAL & WEBSITE DESIGN
DIGITAL & WEBSITE DESIGN
I evolve websites as strategic growth assets. That means strong structure, clear messaging, and thoughtful UX. Creating digital experiences that support acquisition, education, and conversion over time.
I evolve websites as strategic growth assets. That means strong structure, clear messaging, and thoughtful UX. Creating digital experiences that support acquisition, education, and conversion over time.
I evolve websites as strategic growth assets. That means strong structure, clear messaging, and thoughtful UX. Creating digital experiences that support acquisition, education, and conversion over time.